Portfolio

I owned IndeVets’ Instagram end-to-end — strategy, calendar, creative, copy, video, and analysis. View the full feed here.

Instagram Content & Brand Voice

Reported full social metrics to leadership quarterly and used the data to guide strategy. Here’s one example.

I led IndeVets’ blog strategy, writing, and editing — creating trusted, ally-style content for veterinary professionals.

Montage I shot, edited, and produced to celebrate our team and boost engagement across IndeVets’ socials.

Directed and produced doctor-led videos for organic social and paid ads promoting our monthly recruiting webinar.

Created a day-in-the-life story following one of our vets to attract prospects by showing the benefits of joining IndeVets.

Trend-based Reel I produced to show IndeVets was relatable, current, and tapped into real vet culture.